Why Alterna ? With a reputation built on innovative ingredients and state of the art , researched driven formulas Alterna has been setting hair care industry standards since1997.  contious of the envoirment and our health . What they put into there products is just as important as what they leave out. They strive to be FREE of ; sulphates , parabons , gluten , phthalntes , sodium chrloride , synthetic colour , DEA , TEA , paraffin , mineral oil , petroliam and PABA .  


The science of skin care for hair. Turn back the hands of time . Super- charged ingredients including caviar extract to restore strength , vibrancy , shine and elasticty for healthier more youthful looking hair. Age proof your hair with products that repair and prevent the effects of heat , enviromental and chemical aging . Restart hair looks which looks younger after just one use 

Caviar Anti aging

Anti frizz range

Anti frizz shampoo and conditioner

A luxurious cleanser that helps create youthful silkiness while weightlessly smoothing hair. 

Smoother, softer hair with over 80% less frizz for up to 72 hours. 


Anti frizz blow out butter

A lightweight melting cream to oil blowout balm that tames even the most defiant, frizzy hair while protecting from heat styling and humidity to seal in moisture, shine and smoothness. Hair is left bouncy and under control, never with a heavy or greasy residue. 


Omega+ anti frizz dry oil mist

Instantly add shine while taming frizz and flyaway with this lightweight mist infused with anti aging caviar extract and a blend of replenishing Omega oils to leave hair soft and silky smooth. 


Omega+ anti frizz nourishing oil

A powerful, indulgent treatment oil that contains a highly concentrated does of C22 fatty acids to deeply nourish hair.